An interesting round-table discussion set up by the US RAB ahead of its Radio Mercury Awards can be viewed here.
Top US creatives dissect what is wrong with radio and offer up some solutions. Some of the points raised are things that we have been banging on about for ages, so it is nice to hear ‘the great and the good’ share the same views.
Also look out for a slightly avant-garde moment from the editor of the video about 4′50″ in, where he/she has decided to show Ogilvy & Mather’s worldwide creative director, David Fowler, react in classic ‘noddy’ fashion to a comment from… himself.