After Belle De Jour & The Secret Blog of a TV Controller comes Man In The Morning - the latest blog (‘factional’, of course) to blow the lid on the goings-on behind the scenes of a particular industry – in this instance, radio.
Now, before I get started, I would like to point out that despite current trends radio is still an extremely effective advertising medium – just click HERE to see why. And, despite the thrill of the new digital wave, it’s still pretty cool (or does pointing out that something’s cool actually prove otherwise?).
The blog, brought to us by DJ Zak De Luxe (an assumed identity), highlights numerous problems with commercial radio such as bland, homogenised content, rigged competitions, falling profits, useless MDs, PDs, presenters and, shock horror, poor commercials (something you’d never get with Shell Like, obviously).
What I have to wonder is why it has taken a blog to tell the public what has really been going on when those at the top should have realised, and taken action, a long time ago. Radio, it seems, has long since ceased to be about the listener and content and more about ‘the brand’ and, ultimately, profits.
When was the last time you read anything about Global or Gcap without a side note summarising their latest falling profits?
Here’s a free tip to the industry: content is key. Good content attracts advertisers. Advertisers mean money (slashing costs in order to make it seem as though you are making more money doesn’t count). The more successful the advertising, the more the advertisers spend.
And, as we recognise here at Shell Like, it is down to producers and advertisers to make the best content / commercials possible, with regards to both creativity and effectiveness. After all, why else would you bother?
-Rich